Biography

Tracey Howard brings 30 years of progressive leadership and professional advancement to Rowan's Digital Strategy & Performance team, with a specialized focus on enrollment and relationships management. Her extensive expertise encompasses key areas such as CRM implementations—including her current work with Slate—as well as comprehensive event planning and effective training and development programs. 

Her distinguished career has been marked by success in account management, student recruitment, and retention—areas where her strategic approach and commitment to relationship-building have consistently driven results. Through her work on new and existing academic programs, Tracey engages in cross-campus collaboration with key stakeholders—from faculty and operations to admissions and senior leadership—ensuring alignment and strategic integration at every level.

With a keen understanding of the nuances involved in cultivating strong, enduring connections, Tracey brings a thoughtful and innovative mindset to every challenge. Her multifaceted background and proven ability to align digital strategy with institutional goals make her an invaluable asset to the team.

Tracey’s dedication to optimizing engagement ensures Rowan continues to build meaningful connections with prospective and current students, strengthening the university’s mission and community impact. She holds a Master of Arts in Education in Human Resources Training and Development from Seton Hall University.