In 2008, Glassboro Mayor Leo McCabe, municipal officials and then-Rowan University President Donald Farish unveiled plans for Rowan Boulevard, an ambitious $300 million redevelopment project leading from the east edge of campus to the borough’s business district. Upon completion, the 1/3 mile Boulevard will be a walkable, mixed use community that expands the University's vital core and drives reinvestment in Glassboro's historic downtown.
Upon completion, the Boulevard is designed to feature broad tree-lined sidewalks, dozens of stores, restaurants featuring café-style sidewalk dining, residential condos and town homes, a student housing campus, hotel/conference center, pedestrian plazas and a town square. As many as 60 new retail stores, including a dozen restaurants, are expected along the new boulevard, and they're expected to boost the local economy by more than $48 million annually.
The construction of Rowan Boulevard is based upon a comprehensive study. Fully built, the development is planned to feature four complementary districts – Gateway, Boulevard, Victoria Street/Entertainment, and Town Square – each with its own character and distinctive retail flair.