Rowan Boulevard

Rowan Boulevard PlansBackground on Rowan Boulevard

In 2008, Glassboro Mayor Leo McCabe, municipal officials and then-Rowan University President Donald Farish unveiled plans for Rowan Boulevard, an ambitious $300 million redevelopment project leading from the east edge of campus to the borough’s business district. Upon completion, the 1/3 mile Boulevard will be a walkable, mixed use community that expands the University's vital core and drives reinvestment in Glassboro's historic downtown.

Four Districts:
The result of a public/private/public partnership between Rowan University, private developers and the Borough of Glassboro,Rowan Boulevard is the largest municipal renewal project in New Jersey.

Upon completion, the Boulevard is designed to feature broad tree-lined sidewalks, dozens of stores, restaurants featuring café-style sidewalk dining, residential condos and town homes, a student housing campus, hotel/conference center, pedestrian plazas and a town square. As many as 60 new retail stores, including a dozen restaurants, are expected along the new boulevard, and they're expected to boost the local economy by more than $48 million annually.

The construction of Rowan Boulevard is based upon a comprehensive study. Fully built, the development is planned to feature four complementary districts – Gateway, Boulevard, Victoria Street/Entertainment, and Town Square – each with its own character and distinctive retail flair.

Smart Growth:
Recognized with a 2009 Smart Growth award from NJ Future, a statewide policy and research group that advocates responsible planning, Rowan Boulevard was designed to revitalize Glassboro's aging downtown shopping district and spur continued private investment. Located at the center of the fastest growing region in the state, the project to date has created more than 400 construction jobs and more than 700 permanent positions are anticipated upon completion.