Rowan Boulevard

Rowan Boulevard Plans

There's lots of activity on Rowan Boulevard, and lots more to come.

A partnership between Rowan University, private developers and the Borough of Glassboro, Rowan Boulevard is a $300 million makeover of the historic downtown, the largest ongoing municipal redevelopment project in New Jersey.

One-third of a mile long connecting Mullica Hill Road (Route 322) with Main Street, Rowan Boulevard has literally transformed the borough since ground was first broken in 2009 and we're just getting started.

See how far we've come:

Rowan Boulevard Apartments

Built in two phases, the Rowan Boulevard Apartments complex houses 884 students in 28 one-bedroom efficiency units and 214 four-bedroom suites.

Barnes & Noble Collegiate Superstore

The boulevard’s first major retailer, the 36,000-square-foot Barnes & Noble (below) opened for business Dec. 1, 2010. The Rowan-themed store offers more than 75,000 volumes, a University textbook section, Varsity Spirit Shop, and an indoor/outdoor Starbucks café.

Rowan themed Barnes & Noble

A new hotel!

Believed to be Glassboro’s first new hotel in at least 100 years, an all-new Courtyard by Marriott Hotel and Conference Center opened at 325 Rowan Boulevard September 12, 2013.

Located one block east of campus, the four-story 129-room hotel features a heated indoor pool and spa, outdoor courtyard with gas fire pit, and plush modern lobby featuring an interactive, 55-inch LCD touch screen with local information, maps, weather, and news for tourists and travelers.

Whitney Center

The stylish, mixed-use Whitney Center (below, right) opened opposite the Marriott site in 2011 with 22,000 square-feet of retail space on the ground floor and housing for up to 300 Rowan students on the floors above.

Named to honor one of Glassboro's founding families, Whitney is fast becoming a restaurant and retail destination. As of November, 2013, tenants included Prime American Burgers and Fries, Green Zebra, offering salads and lighter fare, Ry’s @ Rowan bagels, YOGO Factory self-serve dessert parlor, Forever Young Emporium, a clothes and gifts seller, and Sun National Bank.

A 62-seat Pizza Hut franchise is planned to open in Whitney in 2014.

Enterprise Center

The new home for the College of Graduate and Continuing Education (CGCE), the Enterprise Center at 225 Rowan Boulevard opened October 15, 2013.

A five-story, $35 million structure, the Enterprise Center features ground floor retail space and four floors of CGCE academic facilities including classrooms, lecture halls and administrative space.

The structure also includes a seven-story 1,194-space parking garage, the first such facility in Glassboro.

New retail tenants coming in 2014 include a 10-seat salon and a Domino’s Pizza offering pick-up and delivery.

Town Square

The historic downtown end of Rowan Boulevard will feature an all new, 1.5-acre Town Square, a gathering place for community events and celebrations, concerts and shows throughout the year.

The site hosts an open air market in summer and fall, various festivals, and in November 2013 welcomed the Winterland Ice Skating Rink, the first outdoor ice rink in Glassboro history.






The Next Phase

Development of the next major segment of Rowan Boulevard is slated to begin in 2014.

Dubbed “A-2,” the parcel will contain a projected 60 units of market rate apartments, about 25,000 square feet of medical and specialty medical space, and about 30,000 square feet of mixed ground-floor retail space.

Completion for the A-2 parcel is projected for summer 2015.

For more information about Rowan Boulevard and other developments in Glassboro, please visit


Last updated 11/26/13