Biography

Cathy Markel is a strategic higher education professional with more than 20 years of service at Rowan in a variety of marketing capacities including advertising, media buying, copywriting, email marketing and publications. In her current role, Cathy helps design and implement fully-integrated, data-driven marketing campaigns for graduate, online, and undergraduate enrollment, with a particular focus on high-impact initiatives that support program growth and institutional visibility.

Cathy began her career with a BA in Communication Arts from Marywood University and honed her storytelling skills as a journalist working for radio and television stations and newspapers in Pennsylvania and Connecticut. She transitioned to corporate marketing and implemented direct mail campaigns cross-selling financial services at GE Capital Mortgage.

Her passion for helping people achieve their goals led her to earn an MA in Wellness & Lifestyle Management from Rowan. The knowledge she gained regarding behavior change and positive psychology helps inform her messaging and strategy.

When she’s not championing higher education, Cathy serves as a youth group volunteer and has taught English as a Second Language to youth groups in South Korea. She spends her spare time herding her three cats, and visiting Llama farms across the state.