Digital Strategy & Performance Marketing

Driving Performance Through Data, Technology, and Strategy

At Rowan University, we know that successful enrollment marketing depends on more than just visibility. It's about delivering timely, relevant, and personalized experiences that resonate with prospective students at every stage of their journey.

That’s where the Digital Strategy and Performance Marketing team comes in. We provide the technical expertise and strategic foundation behind Rowan’s digital marketing efforts. By managing the systems, data, and platforms that power personalized outreach, we help ensure that every campaign is efficient, measurable, and aligned with enrollment goals.

The Digital Strategy and Performance Marketing team leads Rowan University's efforts in creating data-driven, user-centered digital marketing strategies that convert interest into enrollment. This cross-functional group brings together experts in CRM systems, marketing automation, digital advertising, conversion rate optimization, and analytics to maximize the impact of every campaign and initiative.

Working under the leadership of the Senior Director of Digital Strategy and Performance Marketing, the team ensures Rowan's marketing ecosystem is tightly aligned with enrollment goals leveraging technology platforms to measure outcomes, refine user journeys, and deliver personalized experiences at scale.