Market Research
Market Research
Market Research
*All research projects will be entered into a queue system, the amount of business days a report takes starts on the first day the research project becomes a priority in the research queue.
The Market Research team within the Division of Marketing and Communications is your resource for program development, competitive analysis, and other market research services. Whether you're launching a new program, exploring market viability, or assessing job outlook and skills demand, our team is here to help. From evaluating the competitive landscape to understanding student and employer perspectives through surveys, focus groups, and interviews, our team delivers valuable insights necessary for strategic decision making across the institution.
Our team offers a wide variety of in-house research services through access to Lightcast Analyst and other platforms. For more robust or complex projects, we collaborate with trusted partners like Hanover Research, EAB, and ENCOURA to generate research projects tailored to your specific needs.
Submit a request form to be entered into a research queue. All research projects will be entered into a queue system, the amount of business days a report takes starts on the first day the research project becomes a priority in the research queue.
Services & Timelines
Program Development
- Program viability
- Market assessments
- Skills assessments
- Job outlook
- Etc.
Anticipated Timeline
In-house: 5 business days minimum
Hanover Research & EAB: 8 weeks minimum, dependent on research queue
Competitive Analysis
- Value proposition
- Tuition
- Program criteria
- Branding
- Communications
- Modality
- Accreditation
- Etc.
Anticipated Timeline
In-house: 5 business days minimum, timeline caries by request
Hanover Research & EAB: 8 weeks minimum, dependent on research queue
Qualitative Research
- Surveys
- Focus groups
- Interviews
Anticipated Timeline
Hanover Research & EAB: 10 weeks minimum, dependent on research queue
List pull: 2 weeks for list pull requests (Digital)
Secondary Research
- Redacted research reports from research partner libraries
- Industry insights blogs
Anticipated Timeline
1-3 business days, if secondary research exists
Research Presentations
- Presentations designed for stakeholders
Anticipated Timeline
Considered upon request
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Tools & Resources
Looking for advice or ideas? Our team is here to support all Rowan University divisions. Get started by submitting this request form to begin working with us to tell your story, reach your audience and meet your marketing goals.
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