Social Media

Social Media

Social Media

Rowan University’s Social Media team is the voice of Rowan University across platforms like Instagram, TikTok, Facebook, LinkedIn and X (formerly Twitter). Through strategy, storytelling and real-time engagement, we connect with current and prospective students, alumni, faculty and the broader Rowan community. From campus celebrations to academic highlights and university initiatives, our content reflects the heart of Rowan.

We don’t just post — we plan, monitor trends, foster conversation and ensure our online presence reflects the university’s values, voice and vision.

Our Focus

We manage Rowan University’s main social media channels and partner with departments across campus to:

  • Develop and execute social media strategies for campaigns, events and initiatives
  • Tell compelling stories through short-form videos, reels, carousels, graphics and more
  • Monitor and respond to community conversations and engagement
  • Train and mentor student content creators and influencers
  • Ensure accessibility, inclusivity and brand consistency
  • Offer crisis communication and real-time coverage when needed

Whether it’s highlighting groundbreaking research or creating lighthearted content that sparks #RowanPROUD spirit, our goal is always to inspire, inform and engage.

Posting on Behalf of Rowan University? Let’s Do It Right.

If you manage a Rowan-affiliated social media account, we want to make sure you feel supported and confident. Here are our top tips:

✅ Be Consistent
Post regularly and stick to a consistent tone that reflects your department and Rowan’s voice: welcoming, informative and student-first.

🎨 Stay On Brand
 Use Rowan’s visual guidelines for logos, colors, and fonts. Not sure what those are? [Download the Graphic Standards Guide].

📱 Prioritize Accessibility
 Use alt text for images, add captions to videos and avoid text-heavy graphics that are hard to read on mobile.

🧠 Think Strategically
 Know your audience and your goals before you post. Is it to inform? Inspire? Invite engagement?

🚨 When in Doubt, Reach Out
 Not sure if something’s appropriate to post? Want a second set of eyes before launching a campaign? We’re just an email [socialmedia@rowan.edu] away.

Social Media Team Directory

Want to meet the team? Browse our staff profiles.

Request Marketing & Communications Support

Browse our resources to find helpful items like brand and style guides, as well as assets and knowledge articles.

Tools & Resources

Looking for advice or ideas? Our team is here to support all Rowan University divisions. Get started by submitting this request form to begin working with us to tell your story, reach your audience and meet your marketing goals.

Request Marketing Consultation