Program Overview & Mission
Program Overview & Mission
Program Overview & Mission
The Biomedical Visualization BFA at Rowan University is a nationally distinctive program at the intersection of art, science, medicine, and technology. Our students learn to translate complex scientific and biomedical concepts into compelling visual media—ranging from traditional illustration to 3D animation, interactive design, and immersive virtual reality experiences.
Grounded in a strong foundation of biology, anatomy, and biomedical sciences, the program emphasizes the creative and technical skills needed to communicate with precision, clarity, and imagination. Students work with industry-standard software and emerging technologies to produce visuals that inform, educate, and inspire audiences across healthcare, research, education, and media industries.
Our Mission
Rowan’s Biomedical Visualization program prepares students to become leaders in visual communication for science and medicine. We believe in the power of visuals to advance discovery, enhance education, and improve human health. By blending scientific knowledge with creative expertise, our graduates are equipped with the skills, professional values, and innovative mindset to transform ideas into impactful media that serves society.
Why Choose Rowan?
Rowan’s Biomedical Visualization BFA goes beyond traditional medical and scientific illustration. While many programs emphasize classical approaches, Rowan uniquely prepares students for the future of science communication by integrating:
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Immersive Technologies – Hands-on training in VR, AR, XR, and simulation-based design prepares students to create interactive educational experiences for healthcare, research, and engineering.
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Generative AI & Emerging Tools – Students learn to critically and creatively apply AI-driven visualization and design workflows, blending cutting-edge technology with scientific accuracy.
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Engineering & Information Science Collaboration – Distinct from other programs, Rowan embeds biomedical visualization within a broader ecosystem of engineering innovation, biomedical sciences, and narrative information design, enabling students to craft didactic and research-based media that supports education, discovery, and clinical practice.
- Unmatched Access to Health & Science Colleges – Students benefit from collaborations across Rowan’s expanding ecosystem, including the Cooper Medical School of Rowan University (CMSRU), Rowan-Virtua School of Osteopathic Medicine (SOM), the Virtua Health College of Medicine & Life Sciences, the School of Nursing & Health Professions, and the Shreiber School of Veterinary Medicine—offering extraordinary opportunities for interdisciplinary projects and experiential learning.
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Future-Ready Portfolios – Graduates leave with portfolios that not only showcase traditional illustration and animation skills, but also demonstrate expertise in emerging pipelines that will define the next generation of biomedical communication.
- A One-of-a-Kind Public Program – Rowan’s Biomedical Art & Visualization BFA is the only state school program of its kind in the Eastern United States. Students from across the nation are drawn to this destination program for its unique access to medical and scientific institutions, its affordability as a public university, and its commitment to Rowan’s pillars of education: Access, Affordability, Quality, and Economic Development.